Recognition
If we harbor any doubts about our quest for self-actualization, recognition from others can reassure us. The need for recognition may lead us to place great value on trophies or awards as tangible symbols of success. Speakers who recognize the accomplishments of listeners and the institutions or groups they represent may also satisfy this need. This can be especially helpful when speakers are not well known or are uncertain of acceptance.
Self-actualization is so complex that it touches other needs as well. There is, for example, an important “play instinct” in humans that may express itself in the needs for enjoyment and variety. All work and rio play will make Jill about as dull as Jack, and will retard the full expression of our humanity. College students, inundated as they are with tests and papers and speeches to prepare, not to mention full- or part-time jobs, are not exempt from this need. If you can show listeners how to put some fun into their lives, you can be sure of their attention.
As for variety, too much of anything—even a good thing—can be dull. The need for variety can include a longing for adventure, a desire to do something different or exciting, or a yen to travel to exotic places. Offer listeners something different, a topic out of the ordinary, or a different point of view on a familiar subject, and you will be rewarded with their attention.